The GS1 Digital Link Action Platform
Turn Your Packaging Into a Dynamic, Secure Digital Channel
The First Action Platform for GS1 Digital Link. Powering Marketing, Optimizing Supply Chain, & Protecting Your Brand.
Personalize Every Scan
Create rules based on User Location, Language, Scan Count, and Time. Deliver coupons, inject content, or redirect instantly.
Real-Time Global Visibility
Visualize scan activity with dual layers: Marketing Heatmap & Security Anomalies. Filter by Batch, SKU, & Date.
Stop Fakes & Grey Market
Detect Impossible Travel, High Velocity Scanning, Grey Market Activity and Region Mismatch.
From Scan to Action in Milliseconds.
LinkWrangler intercepts every scan to deliver the perfect experience while protecting your brand.
1. The Scan
The consumer scans a single, standards-compliant GS1 Digital Link. One code for the register, the supply chain, and the customer.
2. The Rules Engine
LinkWrangler decodes the unique product identity and applies your marketing and security rules in real-time.
3. Simultaneous Action
The user instantly sees a personalized, context-aware experience, while you capture actionable supply chain intelligence.
Complex Workflows. Simple Setup.
Orchestrate sophisticated marketing and security rules without writing a single line of code.
Dynamic Product Details
Instantly reveal ingredients, manufacturing origin, and digital manuals specific to the exact item scanned.
Smart Geo-Routing
Redirect users to local retailers or display verification alerts if the scan location appears suspicious.
Expiry Guard
Protect consumers with expired stock warnings or clear inventory with automatic near-expiry discounts.
Velocity Monitoring
Detect potential counterfeits or grey market diversion by tracking abnormal high-frequency scan patterns in real-time.
Precision Batch Control
Execute targeted recalls instantly on specific production runs without disrupting the rest of your supply chain.
Native Localization
Automatically detect device settings to serve product content and offers in the user's native language.
Extend Your Platform. No Code Required.
Install integrations and actions built by LinkWrangler and our community.
Meta Pixel Integration
Retarget physical users on social media automatically.
GA4 Connection
Connect offline scans to your online analytics dashboard.
Video Overlay Module
Embed promotional videos directly onto your product's experience.
Omnisend Signup Form
Capture emails and sync them directly to your CRM.
TBC
More integrations coming soon...
Simple, Volume-Based Pricing
Every tier includes the full power of LinkWrangler. Scale as you grow.
Free
Coming SoonPerfect for pilots
Everything Included:
Security & Protection
- Grey Market Detection
- Impossible Travel Alerts
- Live Global Threat Map
Marketing & Growth
- Meta/Facebook Pixel Injection
- Google Analytics 4
- A/B Traffic Splitting (Coming Soon)
- Smart Redirect Rules
Platform Power
- Unlimited Team Members
- QR Code Generator (Vector/SVG/PNG)
- Action Marketplace Access
Essential
Coming SoonFor small businesses
Everything Included:
Security & Protection
- Grey Market Detection
- Impossible Travel Alerts
- Live Global Threat Map
Marketing & Growth
- Meta/Facebook Pixel Injection
- Google Analytics 4
- A/B Traffic Splitting (Coming Soon)
- Smart Redirect Rules
Platform Power
- Unlimited Team Members
- QR Code Generator (Vector/SVG/PNG)
- Action Marketplace Access
Growth
Coming SoonFor scaling brands
Everything Included:
Security & Protection
- Grey Market Detection
- Impossible Travel Alerts
- Live Global Threat Map
Marketing & Growth
- Meta/Facebook Pixel Injection
- Google Analytics 4
- A/B Traffic Splitting (Coming Soon)
- Smart Redirect Rules
Platform Power
- Unlimited Team Members
- QR Code Generator (Vector/SVG/PNG)
- Action Marketplace Access
Scale
Coming SoonHigh volume operations
Everything Included:
Security & Protection
- Grey Market Detection
- Impossible Travel Alerts
- Live Global Threat Map
Marketing & Growth
- Meta/Facebook Pixel Injection
- Google Analytics 4
- A/B Traffic Splitting (Coming Soon)
- Smart Redirect Rules
Platform Power
- Unlimited Team Members
- QR Code Generator (Vector/SVG/PNG)
- Action Marketplace Access
Professional
Coming SoonSerious protection
Everything Included:
Security & Protection
- Grey Market Detection
- Impossible Travel Alerts
- Live Global Threat Map
Marketing & Growth
- Meta/Facebook Pixel Injection
- Google Analytics 4
- A/B Traffic Splitting (Coming Soon)
- Smart Redirect Rules
Platform Power
- Unlimited Team Members
- QR Code Generator (Vector/SVG/PNG)
- Action Marketplace Access
Enterprise
Coming SoonUnlimited scale & support
Everything Included:
Security & Protection
- Grey Market Detection
- Impossible Travel Alerts
- Live Global Threat Map
Marketing & Growth
- Meta/Facebook Pixel Injection
- Google Analytics 4
- A/B Traffic Splitting (Coming Soon)
- Smart Redirect Rules
Platform Power
- Unlimited Team Members
- QR Code Generator (Vector/SVG/PNG)
- Action Marketplace Access
Stay Updated
Get the latest updates on GS1 Digital Link standards, product features, and industry news.