The GS1 Digital Link Action Platform

Turn Your Packaging Into a Dynamic, Secure Digital Channel

The First Action Platform for GS1 Digital Link. Powering Marketing, Optimizing Supply Chain, & Protecting Your Brand.

Marketing
Security
Intelligence
Marketing
Campaign Active
Security
Threat Detected
Intelligence
Data Syncing...
The Dynamic Rules Engine (Marketing)

Personalize Every Scan

Create rules based on User Location, Language, Scan Count, and Time. Deliver coupons, inject content, or redirect instantly.

Rule Builder
IFScan Count>5
ANDLocation="NYC"
THENInject 50% Off Coupon
Global Intelligence Map (Analytics)

Real-Time Global Visibility

Visualize scan activity with dual layers: Marketing Heatmap & Security Anomalies. Filter by Batch, SKU, & Date.

Live Scan Feed● Online
Global Heatmap
Brand Protection Shield (Security)

Stop Fakes & Grey Market

Detect Impossible Travel, High Velocity Scanning, Grey Market Activity and Region Mismatch.

Dashboard/Alerts
SUSPICIOUS TRAFFIC DETECTED
Batch #9902 • Region Mismatch
HOW IT WORKS

From Scan to Action in Milliseconds.

LinkWrangler intercepts every scan to deliver the perfect experience while protecting your brand.

1. The Scan

The consumer scans a single, standards-compliant GS1 Digital Link. One code for the register, the supply chain, and the customer.

2. The Rules Engine

LinkWrangler decodes the unique product identity and applies your marketing and security rules in real-time.

Location
Time
Device
Batch

3. Simultaneous Action

The user instantly sees a personalized, context-aware experience, while you capture actionable supply chain intelligence.

Customer Experience
Dynamic Content & Coupons
Brand Protection
Silent Security Alert Logged
THE RULES ENGINE

Complex Workflows. Simple Setup.

Orchestrate sophisticated marketing and security rules without writing a single line of code.

Dynamic Product Details

Instantly reveal ingredients, manufacturing origin, and digital manuals specific to the exact item scanned.

Smart Geo-Routing

Redirect users to local retailers or display verification alerts if the scan location appears suspicious.

Expiry Guard

Protect consumers with expired stock warnings or clear inventory with automatic near-expiry discounts.

Velocity Monitoring

Detect potential counterfeits or grey market diversion by tracking abnormal high-frequency scan patterns in real-time.

Precision Batch Control

Execute targeted recalls instantly on specific production runs without disrupting the rest of your supply chain.

Native Localization

Automatically detect device settings to serve product content and offers in the user's native language.

The Module Catalog

Extend Your Platform. No Code Required.

Install integrations and actions built by LinkWrangler and our community.

Meta Pixel Integration

Retarget physical users on social media automatically.

GA4 Connection

Connect offline scans to your online analytics dashboard.

Video Overlay Module

Embed promotional videos directly onto your product's experience.

Omnisend Signup Form

Capture emails and sync them directly to your CRM.

TBC

More integrations coming soon...

THE PRICING

Simple, Volume-Based Pricing

Every tier includes the full power of LinkWrangler. Scale as you grow.

Free

Coming Soon
Free

Perfect for pilots

Unlimited Products
Unlimited Batches per Product
Unlimited Managed Serials
500 Scans per month
Register for Early Access

Everything Included:

Security & Protection

  • Grey Market Detection
  • Impossible Travel Alerts
  • Live Global Threat Map

Marketing & Growth

  • Meta/Facebook Pixel Injection
  • Google Analytics 4
  • A/B Traffic Splitting (Coming Soon)
  • Smart Redirect Rules

Platform Power

  • Unlimited Team Members
  • QR Code Generator (Vector/SVG/PNG)
  • Action Marketplace Access

Essential

Coming Soon
TBC

For small businesses

Unlimited Products
Unlimited Batches per Product
Unlimited Managed Serials
10,000 Scans per month
Register for Early Access

Everything Included:

Security & Protection

  • Grey Market Detection
  • Impossible Travel Alerts
  • Live Global Threat Map

Marketing & Growth

  • Meta/Facebook Pixel Injection
  • Google Analytics 4
  • A/B Traffic Splitting (Coming Soon)
  • Smart Redirect Rules

Platform Power

  • Unlimited Team Members
  • QR Code Generator (Vector/SVG/PNG)
  • Action Marketplace Access

Growth

Coming Soon
TBC

For scaling brands

Unlimited Products
Unlimited Batches per Product
Unlimited Managed Serials
100,000 Scans per month
Register for Early Access

Everything Included:

Security & Protection

  • Grey Market Detection
  • Impossible Travel Alerts
  • Live Global Threat Map

Marketing & Growth

  • Meta/Facebook Pixel Injection
  • Google Analytics 4
  • A/B Traffic Splitting (Coming Soon)
  • Smart Redirect Rules

Platform Power

  • Unlimited Team Members
  • QR Code Generator (Vector/SVG/PNG)
  • Action Marketplace Access

Scale

Coming Soon
TBC

High volume operations

Unlimited Products
Unlimited Batches per Product
Unlimited Managed Serials
250,000 Scans per month
Register for Early Access

Everything Included:

Security & Protection

  • Grey Market Detection
  • Impossible Travel Alerts
  • Live Global Threat Map

Marketing & Growth

  • Meta/Facebook Pixel Injection
  • Google Analytics 4
  • A/B Traffic Splitting (Coming Soon)
  • Smart Redirect Rules

Platform Power

  • Unlimited Team Members
  • QR Code Generator (Vector/SVG/PNG)
  • Action Marketplace Access

Professional

Coming Soon
TBC

Serious protection

Unlimited Products
Unlimited Batches per Product
Unlimited Managed Serials
1 Million Scans per month
Register for Early Access

Everything Included:

Security & Protection

  • Grey Market Detection
  • Impossible Travel Alerts
  • Live Global Threat Map

Marketing & Growth

  • Meta/Facebook Pixel Injection
  • Google Analytics 4
  • A/B Traffic Splitting (Coming Soon)
  • Smart Redirect Rules

Platform Power

  • Unlimited Team Members
  • QR Code Generator (Vector/SVG/PNG)
  • Action Marketplace Access

Enterprise

Coming Soon
Contact Sales

Unlimited scale & support

Unlimited Products
Unlimited Batches per Product
Unlimited Managed Serials
Unlimited Scans
Register for Early Access

Everything Included:

Security & Protection

  • Grey Market Detection
  • Impossible Travel Alerts
  • Live Global Threat Map

Marketing & Growth

  • Meta/Facebook Pixel Injection
  • Google Analytics 4
  • A/B Traffic Splitting (Coming Soon)
  • Smart Redirect Rules

Platform Power

  • Unlimited Team Members
  • QR Code Generator (Vector/SVG/PNG)
  • Action Marketplace Access

Stay Updated

Get the latest updates on GS1 Digital Link standards, product features, and industry news.